Context
Sector
Digital platform
Digital platform
Company size
350 people
350 people
Development stage
Post C-series
Post C-series
In detail:
The company has a strong mission, which is reflected in its caring, creative and atypical culture.
Their business model is complex, combining SaaS, platform and content products, some of which are intended for BtoB and others for BtoC.
Founded a few years ago, the company has successfully recruited and nurtured talented individuals, with very low turnover.
Challenges
Business
Strengthening marketing expertise
Strengthening marketing expertise
Role
Seniorization of the ExCo
Seniorization of the ExCo
Culture
Structure and challenge with sensitivity
Structure and challenge with sensitivity
In detail:
To support the development of the company, for which branding and growth are key, the founder and his management team are looking to recruit a CMO with :
A broad strategic vision,
Significant management and organizational experience,
360° marketing experience,
A business background: having already contributed to sustained growth over time,
Proven operational ability.
Outcome
Recruitment
Experienced generalist profile
Experienced generalist profile
Time to present
4 weeks
4 weeks
In detail:
Recruitment of a CMO who has previously launched / actively contributed to the launch of two high-growth activities:
Contribution to the company's strategy,
Regained control of the marketing team and its performance,
Definition of a target organization to support growth,
Recruitment of a management layer composed of experts in the various marketing professions.